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Flyers

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GeorgeVismaya is the one-stop resource for all your brochure & flyer design needs!

brochureWhether you’re running a weekly club night, promoting a gig, selling a drinks promotion or marketing a radio station, at some point you’re probably going to want to produce some printed publicity material.

Flyer and brochure design and printing

I create a flyer or brochure for your business that stands out from the crowd.

In today’s society, your brands image is the key ingredient for a successful business. Graphic design uses graphic elements and text to communicate an idea or concept in an artistic way to your consumers. I always fashion clean, fresh and modern designs for your brand, which will appeal to your target customer.

There are fundamental principles that govern quality graphic design, regardless of the medium. Graphic design uses images, text, colours, shapes and direction to make a point, tell a story, catch the eye, pique the interest or close a deal. And, while modern design trends are constantly changing, the difference between ordinary graphic design and my graphic design is how these elements are combined.

When planning your publicity print you have two main things to think about - ‘creative concept’ and ‘mechanics’. That is to say, what images and words you will use to sell your event (that’s the creative concept) and the kinds of publicity (flyer, poster, badges etc) you will print (that’s the mechanic).

As well as being eye-catching, your design needs to sell your event. The image itself might do this (if it includes a well known band for example), but more often the selling comes in the use of words.
Think about what it is about your event that will actually make people want to come? What are the unique selling points of your event? What does it have that no competing event offers?
Do think carefully about what aspects of your event really are the selling points. That is what should dominate your poster. Other stuff can be left in the small print, or left off completely. A common mistake is to put too much information on a poster putting people off from ever reading it in the first place.

When it comes to expressing your selling points, spend time over the actual wording you use.
Snappy, exciting - but not cliche - phrases can really sell an event. A little linguistic imagination can turn all aspects of your production into big selling points, even negative ones! A ridiculously small venue can offer "an exclusively intimate performance', while an event with a one night run can be "your one and only chance to catch this'.
Remember ‘less is more’ in advertising. Be very strict on word count. Get all the important information in, but in as few words as possible. People have very short attention spans and often won’t read past the first line or so.

 

   
   

 
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  Sevices at a glance  
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. . Web Design
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  . Search Engine Optimisation
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  . Graphic Design
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  . Logo Design
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  . Brochures
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  . Business Cards
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  . CD Presentations
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  . Flyers
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